04/23/2015 03:01 EDT | Updated 07/20/2015 04:59 EDT

From blue jeans to breakfast cereal: A look at Wayne Gretzky: Pitchman

TORONTO - Sears Canada announced Thursday it's going to start carrying a new line of Wayne Gretzky menswear in an exclusive partnership with the Canadian hockey superstar. Here's a look at some other brands that have partnered with The Great One:

Soft drink: Gretzky was "feeling 7Up" in 1981, when he was a spokesman for the soft drink.

Jeans: A tousled-haired Gretzky appeared in commercials for GWG jeans in 1982.

Breakfast cereal: Gretzky's face adorned boxes of sugary, star-shaped Pro-Stars cereal in the 1980s. Later, the Pro-Stars cartoon featured crime-fighting animated versions of Gretzky, Michael Jordan and Bo Jackson.

Fast food: In 2007, Gretzky appeared in commercials with former Maple Leafs captain Mats Sundin, waxing poetic about Big Macs and fries during a shootoff.

Clothing lines: Gretzky menswear has been sold in Roots, The Bay and will soon be sold at Sears.

Tea: In 2010, Gretzky signed a deal to promote Bigelow green tea.

Other deals and business ventures: Corporate clients have also included Mr. Big chocolate bars, Ford, Skechers shoes, EA Sports video games, Samsung, Goodyear Tires, Folger's Coffee, Domino's Pizza, Upper Deck trading cards, Johnson and Johnson, Tylenol, TD Bank, Canadian Imperial Bank of Commerce, Esso Imperial and TransAlta, an Alberta-based energy company. He is also involved in businesses carrying his name, including a winery, a Toronto-based restaurant and an annual fantasy camp in Las Vegas.