04/28/2015 14:48 EDT | Updated 06/28/2015 01:12 EDT

LG introduces G4 phones with leather backs, aimed at setting itself apart from Apple, Samsung

NEW YORK, N.Y. - LG is making smartphones with optional leather backs as it seeks to distinguish its phones from Apple's iPhones and Samsung's Galaxy smartphones.The message at Tuesday's announcement of the new G4: We're not like the others.Apple and Samsung dominate the smartphone market, with LG and other companies vying for third place with market shares of less than 5 per cent each.The G4 will have a choice of leather finishes, crafted for a better grip. By contrast, Apple and HTC use metal and Samsung uses glass. LG made a dig at Samsung, without naming it, by pointing out that glass can be marred with fingerprints.LG will make phones with traditional backs, too — using metal or ceramic. Prices weren't announced, though LG said the leather models will cost more in some markets.LG also boasts a better camera with manual controls typically limited to full-bodied SLR cameras.The G4 are available immediately in Korea and will debut around the world in the coming weeks. It is expected to reach the U.S. in early June.