During the Cavs' game against Chicago, the team showed a video on its large scoreboard spoofing a popular TV commercial in which a couple fall while attempting the famous lift from "Dirty Dancing." In the Cavs' in-arena promotion, the male Cavs fan lifts his partner then tosses her over a sofa, saying: "Bulls fan? I didn't know you were a Bulls fan."
An announcer then says: "When it's playoff basketball time, you have to be all in. Don't make the same mistake she made."
Later, the woman is shown holding an ice pack on her head and saying: "Well, I'm all-in now," a nod to Cleveland's playoff motto.
A Cavaliers spokesman said the team would comment on the video (https://youtu.be/zVV6oXTH9Wc ) later Thursday.