05/07/2015 01:04 EDT | Updated 05/07/2016 05:59 EDT

Cavaliers accused of insensitivity for showing in-game video of man throwing woman on floor

CLEVELAND - The Cavaliers are being criticized on social networks for playing a video during Wednesday night's playoff game that showed a man throwing a woman across a room for wearing a Bulls T-shirt.

During the Cavs' game against Chicago, the team showed a video on its large scoreboard spoofing a popular TV commercial in which a couple fall while attempting the famous lift from "Dirty Dancing." In the Cavs' in-arena promotion, the male Cavs fan lifts his partner then tosses her over a sofa, saying: "Bulls fan? I didn't know you were a Bulls fan."

An announcer then says: "When it's playoff basketball time, you have to be all in. Don't make the same mistake she made."

Later, the woman is shown holding an ice pack on her head and saying: "Well, I'm all-in now," a nod to Cleveland's playoff motto.

A Cavaliers spokesman said the team would comment on the video ( ) later Thursday.