05/15/2015 11:01 EDT | Updated 05/15/2016 05:59 EDT

Alberta ATV Driver Dead After Rollover

Dean Mouhtaropoulos via Getty Images
CORDOBA, ARGENTINA - JANUARY 16: #260 Christophe Declerck of France for team Quad Adventures on the Raptor 700 Yamaha competes during Stage 12 on day 13 of the Dakar Rally between Termas de Rio Hondo and Rosario on January 16, 2015 near Cordoba, Argentina. (Photo by Dean Mouhtaropoulos/Getty Images)

ROCKY MOUNTAIN HOUSE, Alta. - A man is dead in west-central Alberta after the ATV he was driving went off a trail and fell on him.

RCMP say the man, who was 33, was injured last night at around 11:23 p.m. near a campground 30 kilometres west of Rocky Mountain House.

Police say his friends tried to revive him but the man was pronounced dead at the scene by emergency medical technicians.

His name has not been released.

RCMP say the man was not wearing a helmet and alcohol is believed to have been a factor in the rollover.

Police say people should wear approved safety equipment when driving ATVs and note that it is against the law to operate any vehicle while impaired by drugs or alcohol.