Slink magazine is about to redefine perfection.
The UK-based glossy, which is aimed at women size 14 and above, has teamed up with an app called Blippar to create their first-ever interactive plus-size fashion mag. The issue's theme is "Perfection" and features a doll box template with the tagline, "Less Plastic More Fantastic."
Using the app's camera-connected technology, readers can "scan and snap" a photo of themselves onto the issue's cover and corresponding feature spread. Since its launch in 2010, Slink has been featuring relatable cover stars on its issues, but this is well beyond relatability, and we think it's awesome.
In a statement to Buzzfeed, Slink editor Rivkie Baum explained the doll box and perfection theme are "tongue-in-cheek references to the magazine's tagline."
A few readers have already inserted their best pics onto the cover, and of course, they all look fab.
Baum also told Buzzfeed, "The Perfection Issue was about reminding women that there isn’t such thing as perfection. It is an immeasurable idea."
"We spend our time striving to look like models, photoshopped images and the dolls of our childhood … It is about time we celebrated who we are, not the media ideals we think we should be," she added.
This issue comes after the glossy held the first-ever model search for curvy girls. It's another great step forward body acceptance in the industry, and we're fully behind it.
We couldn't agree more with Slink's philosophy. We love that a magazine is actually celebrating its readers, giving them a chance to enjoy the spotlight. What do you think?
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