06/11/2015 11:18 EDT | Updated 06/11/2015 11:59 EDT

Sarah Jessica Parker Named The Face Of Jordache

All about that bass.

Well hello there, Sarah Jessica Parker!

The 50-year-old "Sex and the City" star has been named the face of Jordache, and let's just say she looks goooood.

In the ads, photographed by Michael Thompson, Parker dons the mainstay jeans with simple tanks and tees. Her hair is blown out into bombshell waves and bronzed cheekbones, smoky eyes and nude lips complete the sultry look.

But our fave of the images? The one where SJP does her best booty tooch, giving a sultry gaze into the camera.

Jordache, which became popular in the '80s for its tight, sexy, fashion-forward jeans, has tapped into its popular styles from the late '70s and '80s for its latest collection. Styles will include the original high-rise, straight-leg silhouettes, rigid denim, classic back pocket embroidery designs and Jordache horse head logo stitched on the coin pocket. There will also be new styles in four-way stretch fabrics and classic washes including deep indigo, dark and acid-washed.

Parker, who has just launched a signature bridal shoe line, follows in the footsteps of other celebrity Jordache models, including Heidi Klum and Elizabeth Hurley. She will appear in ads for The Jordache Look and the Jordache women's collection sold at Wal-Mart.

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