The US popstar has taken to social media to tease fans with six new visuals, which see her rocking a punked-up look for the Italian fashion house.
Styled by Moschino's creative director Jeremy Scott, the campaign sees Perry modeling the collection's bold new pieces, from graffiti-style bomber jackets to fringed knee-high boots. Primary colors feature heavily, with a blue floor-length puffa jacket taking center stage in one photograph, offset by clashing yellow leggings. Purple and orange are also paired together in one image, with texture added by details such as quilting.
A grungier image sees her sporting denim cut-offs, a baseball cap and a matching monochrome hip-hop style bag and jacket, while the house shows off its eveningwear in a picture featuring Perry leaning up against a brick wall in a strapless ball gown and elbow-length gloves. A final snap showcases the singer's killer body as she poses completely nude, covering up using a black fur coat adorned with the house's signature vibrant motifs. Accessories, where present, are kept bold and chunky throughout.
Shot in Brooklyn by fashion photography duo Inez and Vinoodh, the campaign perfectly nails the youthful cool vibe the brand enjoyed in the early 1990s and has been recently reviving.
Perry posted the snaps to her Instagram account, causing an immediate flurry of activity, with some of the photos receiving over 500,000 likes.
You can check out the campaign images in the gallery below: