06/24/2015 10:24 EDT | Updated 06/25/2015 09:59 EDT

Women Take A Stand Against Makeup Shaming By Wearing It On Half Their Faces

A little makeup never hurt anybody...but some people seem to think otherwise.

The Internet is currently in an uproar about women who wear makeup, shaming them for wearing it because they tend to assume females are using makeup to hide their insecurities.

In retaliation to the shaming, the fierce women of Instagram are taking a stand by posting stunning pictures of themselves with makeup applied to only half their face. Inspired by Dutch YouTuber NikkieTutorials' "The Power Of Makeup" video, these women have been using the hashtag #ThePowerOfMakeup to invite other women to join the movement.

The power of makeup 〰 I love makeup & you should too, don't be ashamed or embarrassed that it makes you feel either a little bit better about yourself or a whole fucking lot better about yourself. It's all about how happy you are on the inside that counts most, and if drag queen makeup does that for you then bloody rock it out. Personally, I love glamming myself up on a Saturday while being a homeless bum during the week 👍 // 100% Inspired by my fave makeup artist & biggest inspiration @nikkietutorials #thepowerofmakeup #fotd #eotd #anastasiabeverlyhills #maccosmeticsaustralia #modelrocklashes #212 #inglotcosmetics #adelaidesa #adelaideaustralia #adelaidemua #mua #glam #tooglamtogiveadamn #matteredlip #satudaythemeday #vegas_nay #batalash #makeupguru

A photo posted by Donna 💋 (@donnabennettmakeup) on

The supposed problem with makeup seems to lie in the idea that someone can't feel naturally beautiful and appreciate the help that cosmetics have to offer. These photos, however, tell a different story.


A photo posted by May lis Kjelås (@chevyjenta90) on

The photos are not taking any one side of the makeup debate -- rather, they are celebrating a woman's choice to wear makeup or not.

But let's be real: makeup for many is an art form, and for others a boost of confidence. Why take away someones sense of comfort with themselves?

We love these ladies for starting a dialogue about makeup shaming and showing us just how ridiculous it is.

Correction: A previous version of this post stated incorrectly that Nikkietutorials was British.

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