The iconic coffee and doughnuts chain will release a free app in time for Canada Day that will equip a user's mobile phone keyboard with a series of Canadian emojis so, as the company puts it "we can all share our national pride, one text at a time."
"We set out to create a set of emojis that personified our great country by capturing some of the things that make us unique and are recognized around the world, starting with the name of the keyboard itself, EHmojis," Tim's chief marketing officer Peter Nowlan said.
Starting July 1, the app will give Canadians the option to text with 12 uniquely Canadian images, including the maple leaf, barbeque, beaver, Muskoka chair, heart-shaped flag, moose, toque, fireworks, Inukshuk, a word bubble of "eh" in English and "tsé" in French — and of course an image of a Tim Hortons coffee cup.
The company says more images will be added down the line, and the brand is asking Canadians to suggest images that should be included in the weeks that follow.
The app is available for download on Apple devices right now, but an Android version will be released on Monday.
There does not appear to be a plan to release the app to function on Canadian-made BlackBerry devices.