Thanks to Tim Hortons, this Canada Day you don't have to be a neanderthal and use words to describe your love of tuques and moose.
"Just in time for a Muskoka-chair-lounging-backyard-barbecuing-firework-watching Canada Day, Tim Hortons is introducing a uniquely Canadian EHmoji keyboard so we can all share our national pride, one text at a time," the company said in a press release on Thursday.
The keyboard, available on the App Store, was developed by Snaps, a company that describes itself as the "first end-to-end platform for brand marketing across messaging applications and devices."
Android users will have to wait until June 29 to start sending "EH" as an image and not as two adjacent letters.
It includes 12 emojis: "the maple leaf, barbeque, beaver, Muskoka chair, heart-shaped flag, moose, toque, fireworks, inukshuk, "Eh" in English, "Tsé" in French, and Tim Hortons coffee cup."
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Have you stopped hyperventilating? Good, because it gets better.
The company chose to propel the country into the upper echelons of emoji-based discourse by getting the Internet involved — with some good old fashioned social engagement.
"This is Canada's EHmoji keyboard, so we want Canadians to tell us what should be included using the hashtag #TextLikeaCanadian and we'll add the most requested ones to our keyboard," said Peter Nowlan, Tim Hortons' chief marketing officer.
The most popular emojis suggestions will be added starting July 1 and in the weeks following, according to the release.
You can shape the country's emoji future by participating on the company's Facebook page, its Twitter profile and its Instagram account and using the hashtag #Textlikeacanadian.
Earlier this month, the company was trending on Twitter, but for something a bit less positive. After it pulled ads for energy giant Enbridge from its stores, many began tweeting their disapproval using the #boycotttims hashtag.
It's hard to tell if the flak affected Tim Hortons' reputation, though. The company was recently named Canada's most trusted brand in a recent survey from the University of Victoria.
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