07/13/2015 11:55 EDT | Updated 07/13/2015 12:59 EDT

Avinash Kaushik, Google's Digital Marketing Evangelist, Headlines CMDC 2015

"You make a lot of happy people, you make money. End of the story."

North America’s top media minds converged in Toronto on May 5 for the 2015 Canadian Media Director’s Conference, “Marketing in the Age of Wonder.” Their message: true, human content is just as important as innovative media delivery.

The day’s speakers included Google’s Digital Marketing Evangelist and author Avinash Kaushik, social power-influencer

Amber Mac, and Derek Thompson, Senior Editor of The Atlantic.

The conference was bookended by a unique “comedy hackathon,” a blend of humour and technology created in real-time during the conference by startup Cultivated Wit.

Huffington Post invited these speakers to sit down in the Conversation Lounge and share their insights.

Watch full videos above.

Also on HuffPost

Photo gallery 9 Most Disturbing Marketing Moves Of All Time See Gallery