07/14/2015 09:53 EDT | Updated 07/14/2015 09:59 EDT

Georgia May Jagger Channels '70s Chic For Mulberry's Fall/Winter Campaign


(Relaxnews) - The face of Mulberry's Autumn/Winter campaign will be model Georgia May Jagger.

Jagger, who replaced Cara Delevingne last season, will feature in the '70s-inspired collection, filled with more edge and sophistication than previous seasons.

The campaign images were shot by Alasdair McLellan in London's Chelsea neighborhood, where Jagger embodies 1960s actress Julie Christie in tweed, check-lined wool coats and printed jumpsuits.

georgia may jagger

"Shooting the Mulberry campaign was great -- it was so nice to be out on the streets of London!" Jagger said in a press release. "Chelsea is such an iconic place, I love the architecture. And of course, Mulberry is such a quintessentially British brand, so it was the perfect setting."

In the campaign Mulberry also shows off its new arrival bag, the Roxette -- a lightweight version of the brand's existing Roxanne bag.

The campaign signals a new start for the brand, which has just welcomed Johnny Coca as its creative director.

Check out the full campaign, along with behind-the-scenes images below.

Georgia May Jagger - Mulberry Fall/Winter 2015

(With files from Madelyn Chung)

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