Earlier reports said that organizers were asking spectators not to shoot video at sports venues so as to not compete with CBC, the official broadcaster of the Games.
A Pan Am Games spokesman said CBC has the filming and broadcasting rights "so it is important for us to make sure those rights are protected" with certain rules prescribed around professional photography and camera work.
"That said, we understand that social media is a fluid medium that allows fans to express their experiences, and unless someone's online content violates our commercial rights policy, we would not [be] concerned," Kevin Dove said in an email to CBC News.
"Our policies are consistent with other large-scale events and, like other events, are not meant to stop people from sharing their personal Games experience," he said.
In cases of commercial infringement, he said, organizers would take an "educational" approach by reaching out and explaining their position to people who've posted or distributed content.
Organizers of the Vancouver 2010 Olympics, for example, used a similar approach.
CBC spokesman Chuck Thompson said in an email that he can't speak on behalf of Games officials but that the broadcaster "has not expressed any particular concerns regarding this issue."