Another day, another Internet beauty trend -- but this time, it isn't as crazy as you'd think.
No, we're not talking about strobing or clown contouring, but multi-masking, a beauty routine that's actually good for your skin.
As the name suggests, multi-masking involves using different types of masks on different parts of your face, but all at the same time.
It looks something like this:
Considering the amount of face masks on the market -- deep cleansing, moisturizing, exfoliating, etc. -- this customizable skin care strategy makes tons of sense, especially when different parts of your face have different needs (ie. an oily T-zone, but dry cheeks).
And the routine isn't just restricted to masks -- it can also include pore strips, lip plumper pads and eye papers.
Genius!
Now excuse us while we prep ourselves to multi-mask...
In the meantime, you can check out some of our favourite face masks in the gallery below: