07/20/2015 01:19 EDT | Updated 07/20/2015 01:59 EDT

How Get Attention On The Internet, According To The Atlantic's Derek Thompson

"People like to think they pay attention to things that are important. They mostly pay attention to things that are fun."

North America’s top media minds converged in Toronto on May 5 for the 2015 Canadian Media Director’s Conference, “Marketing in the Age of Wonder.” Their message: true, human content is just as important as innovative media delivery.

As traditional print media feels the squeeze, many venerable publications have made successful transitions to new digital platforms. The Atlantic has proven to be one of the pioneers. Atlantic Senior Editor, Derek Thompson, joined us to talk about the difficulties content creators face when trying to make an impression in a hyper-saturated attention economy. His message: don’t lose the fundamentals. Familiar page formats, accessible language and intriguing writing all combine to give users a reason to click.

Watch the video above for more.

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