07/29/2015 09:14 EDT | Updated 07/29/2015 09:59 EDT

Kendall Jenner Gets Cheeky In New Estee Lauder Commercial

(Relaxnews) - Estée Lauder has released its latest beauty commercial, starring model of the moment Kendall Jenner.

A spoof ad within the ad sees the US beauty unable to contain her excitement at unveiling the brand's "New Pure Color Envy Liquid Lip Potion." Despite playing sexy for the test shots at the cameraman's request, Kendall's playful nature gets the better of her, with the images coming out as less serious than intended. Once the pranked and confused cameraman gives up, the reality TV star winks at the camera, reapplies her new gloss and takes matters into her own hands via her smartphone.

The new high-intensity liquid lipstick hybrid comes with a dual-sided applicator to help users achieve their precise desired shape, with one side featuring a rounded tip that follows the curves of your lips while the other contains extra color to build impact. According to the French cosmetics house the lip color "Goes on wet. Comes on strong." and doesn't leave a "sticky shine."

Kendall has been working with Estée Lauder since November 2014 and earlier this month caught the attention of beauty lovers everywhere when she teased pictures from what appeared to be a new photo campaign with the cosmetics company on her Instagram account. She also released a limited edition lippy "Pure Color Envy Matte Sculpting Lipstick", described by the group as "Part poppy. Part orange crush. All matte. All Kendall." back in June, and recently starred in the brand's campaign for its fragrance "Modern Muse Le Rouge."

And Estée Lauder isn't the only brand impressed with her -- over the past few weeks she has starred in the latest Balmain campaign with younger sister Kylie, as well as the new Fendi ad shot by Karl Lagerfeld himself.

Follow Huffington Post Canada Style on Pinterest, Facebook and Twitter!

Also on HuffPost

Photo galleryStyle Evolution: Kendall Jenner See Gallery