The spread includes tutorials for '70s-inspired hairstyles, including a step-by-step guide for what the magazine calls a "loose Afro." However, rather than using a black model for the tutorial entitled, "You (Yes, You) Can Have An Afro* -- *even if you have straight hair," the magazine chose to feature white actress Marissa Neitling with her straight hair styled in a faux fro.
Now the magazine is feeling the wrath of Twitter for the blatant cultural appropriation:
Someone should have warned you, @Allure_magazine
Black Twitter comin'. Stop the foolishness.August 2, 2015
@Allure magazine Black women's hairstyles and not experiments for white women! You (Yes, You) Can Have An Afro. You CANNOT have an Afro!— InApocalypse (@InApocalypse) July 31, 2015
When Allure does an article telling white women how to get an afro after being dismissive of black hair for decades. pic.twitter.com/ErSKJu8ber— SNIPES! (@ChocnessMonsta) August 3, 2015
@Allure_magazine do you care to state why you have an article on how non- black women can get an "Afro"? Do you have ANY POC working there?— Ms. Maralison (@maralison84) August 1, 2015
"The Afro has a rich cultural and aesthetic history. In this story, we show women using different hairstyles as an individual expressions [sic] of style. Using beauty and hair as a form of self-expression is a mirror of what’s happening in our country today. The creativity is limitless -- and pretty wonderful."
However, the piece failed to mention anything about the "rich cultural and aesthetic history" of the Afro, which was worn by black men and women as a symbol of black pride in the '60s and '70s.
On Twitter, Allure tweeted that, going forward, they would make an effort to "reflect all perspectives" in their stories:
We wanted this to be a celebration of self-expression. We hear your feedback & we'll make sure our future stories reflect all perspectives.— Allure (@Allure_magazine) August 3, 2015
However, readers were not impressed with the magazine's failure to listen to their criticism and apologize for the piece:
@Allure_magazine Explaining our concerns to you is a waste of time & energy. You never intended 2 reflect our perspectives. Epic FAIL.— Patricia King (@savvy_traveling) August 4, 2015
. @Allure_magazine its unfortunate that u don't recognize the opportunity u missed. Also, that ur stance is so firm u can't issue an apology— Cyn Diesel (@Cynstyle) August 3, 2015
Cultural appropriation has been a hot topic in the worlds of fashion, style and entertainment lately. In June, Teen Vogue received backlash for using a 'white model' in a story about Senegalese twists. And last month, Kylie Jenner was criticized by actress Amandla Stenberg for styling her hair in cornrows.
What do you think of the Allure spread? Let us know in the comments below.
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