Swoop, there it is!
With a deep side part and long, front strands, the 21-year-old Canadian star definitely made a statement as he walked the red carpet of the awards show on Sunday evening.
Naturally, the Twitterverse had a lot to say about the "What Do You Mean?" singer's new hair.
Some thought it looked like Kate Gosselin:
While others just thought it was a general soccer mom 'do:
One publication thought he was a "less awkward Saint Laurent model"
While someone else got "scene boy".
And of course, there was a '90s boy band reference:
We say, at this rate, the "swoop" will be the new man bun.
Check out more photos from the VMA red carpet here: