09/08/2015 08:22 EDT | Updated 09/08/2015 08:59 EDT

Uber Joins Forces With Canadian Insurance Giant Intact Financial To Create New Products

TORONTO -- One of Canada's largest auto insurance providers is working to tailor products for the Uber ridesharing service.

Intact Financial Corp. says its intention is to market the products under the Intact and Belairdirect brands.

It says more details will be provided as the products become available.

Uber offers an alternative to conventional taxi services, causing controversy and sometimes friction in communities where it operates.

Insurance coverage for Uber drivers has been one of the most contentious issues in Canada, although Uber has said its policies are adequate.