A top Quebec Conservative candidate has taken to the airwaves with a perfectly cheesy (albeit catchy) jingle promoting his re-election bid.
Maxime Bernier, a veteran cabinet minister running again in the riding of Beauce, has released a 30-second ad for local radio that urges listeners to "do as we do and vote Bernier."
Feast your ears on this up-tempo number but, fair warning, this will be in your head for the rest of the day.
Here's a rough translation of the lyrics from our friends at Le Huffington Post Quebec.
Do as we do, and vote Bernier
Bernier! Our deputy!
He's a guy like us
A guy that knows us
With him, we're confident
With him, we're moving forward
Do as we do and vote Bernier
Bernier told Radio-Canada that the ad taps into how constituents feel about him.
"When we say, 'He's a guy who resembles us, a guy who we know,' that's based on facts and on the experience I've had with Beauce [residents]," he said.
Bernier was elected in 2006 and named minister of industry in Stephen Harper's first cabinet.
A year later, he landed the high-profile portfolio of foreign affairs but resigned in 2008 after it was revealed he left cabinet documents at the home of a girlfriend with past ties to the Hells Angels.
After the 2011 election, in which Tories captured just five seats in Quebec, Bernier returned to cabinet in the junior role of minister of state for small business and tourism.
Bernier won big four years ago
Though a few high-profile Quebec Tories fell victim to the NDP's "orange wave" four years ago — including then-foreign affairs minister Lawrence Cannon — Bernier won his riding with more than 50 per cent of the vote.
A new poll from Abacus Data, released Monday, suggests the Tories are at just 10 per cent support in Quebec, while the NDP sits at a commanding 47 per cent. Justin Trudeau's Liberals are at 22 per cent, with Gilles Duceppe's Bloc Quebecois at 14 per cent.
Bernier's ad does not mention Harper or the Conservative Party of Canada.
The Tories have recruited several strong candidates in province, particularly in the so-called "Blue Arrow" — a swath of seats running from around Quebec City down to the southern shore of the St. Lawrence River.
Harper, who has already made several stops in the province, stated last month that there is not a single "star" among the 54 NDP MPs from Quebec.
"That group of NDP MPs in the last four years is the most inefficient, ineffective group we've ever seen," he said at an event in Laval.
With a file from The Canadian Press
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Information about the poll mentioned in this article:
The Abacus poll was conducted online between Sept. 9 and 11 among 1,500 Canadians aged 18 or over. The margin of effort for a comparable survey is 2.6 per cent, 19 times out of 20. A question was not provided.