09/14/2015 03:32 EDT | Updated 09/14/2016 05:12 EDT

Stephen Harper's Riding Targeted By Unique NDP Campaign


"It's not you, it's me", "Calgary won't be taken for granted", and "Let's talk about YOUR hair", are just some of the messages being sent to Stephen Harper thanks to a creative new campaign from the NDP.

The campaign, titled "Send Harper A Message", allows anyone to write a message to be displayed on a campaign sign in the Conservative leader's riding.

For a $50 donation to the local NDP candidate, anyone can choose either a pre-written message or create their own. The messages—provided that they're in good taste and feature no profanities—will then be written on a sign and placed near one of Harper's in the Calgary-Heritage riding.

Calgary-Heritage NDP candidate Matt Masters Burgener told The Huffington Post Canada that his team is great at "outside the box thinking," and that they've had "100 sign requests in the first 24 hours."

The campaign was launched on Sept. 13, and has already brought in $2,000 reports CBC News.

Peter Oliver, who works on communications for the Burgener campaign, told CBC the group wanted to give Calgarians a chance to "send a public message to the prime minister."

He continued:

"If someone just wants to yell a bunch of bad words at him, we're not going to put that up. But at the same time, if someone wants to say 'You're doing an amazing job, we love you,' we'll put that up too."

"I think that's representative of what they're saying and you'll see the proportion of how many people are happy and how many people are not so happy."

Happy or not, many Canadians are responding to the campaign.

"We've had people from all across the country get on board," Burgener tweeted in regards to the campaign's popularity.

He added that the campaign is especially resonating with Calgary-Heritage constituents. "People who live in the riding are finally being given a chance to speak their mind," he told HuffPost.

However, these signs might not fully comply with Calgary's election sign bylaws. According to guidelines on the City of Calgary's website, election signs must not be placed closer than two metres from the edge of the road, which some signs in the above tweets appear to be disobeying.

The bylaw also notes that signs cannot be supported by metal or wire stakes, which all of the signs in question appear to be.

Burgener told HuffPost that his team verified Monday morning that all of the signs are far enough from the roadway.

He added that even though most campaigns seem to be using wire supports, they will be switching to wood supports moving forward in order to comply with the bylaw, as they expect to be adding many "Send A Message" signs in the near future.


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