10/02/2015 03:54 EDT | Updated 10/02/2015 04:00 EDT

FIFA President Sepp Blatter Resign Immediately: Coca-Cola Says

Outgoing FIFA president Sepp Blatter answers to a press conference during the 'Sepp Blatter Tournament' on August 22, 2015 in Ulrichen, Blatter's hometown. When Blatter was elected FIFA President in 1998, the town awarded him with the 'honorary burgher' of Ulrichen title and to commemorate the occasion, a football tournament bearing his name was created. AFP PHOTO / FABRICE COFFRINI (Photo credit should read FABRICE COFFRINI/AFP/Getty Images)

ZURICH — Coca-Cola has become the first FIFA sponsor to call on Sepp Blatter to immediately stand down as president of world soccer's governing body.

The intervention from the soft drinks giant comes a week after the FIFA president was placed under criminal investigation by the Swiss authorities.

Coca-Cola says it is "calling for FIFA President Joseph Blatter to step down immediately so that a credible and sustainable reform process can begin in earnest.''

The company added: "Every day that passes, the image and reputation of FIFA continues to tarnish. FIFA needs comprehensive and urgent reform, and that can only be accomplished through a truly independent approach.''


Fifa's Day Of Controversy