10/15/2015 03:25 EDT | Updated 10/15/2015 03:59 EDT

Saskatchewan Government Launches Awareness Campaign Against Sexual Violence

REGINA — The Saskatchewan government hopes a new public awareness campaign will help reduce the province's high rate of sexual violence against women and girls.

The campaign calls on people to step in to do what they can to protect people.

Premier Brad Wall says the message that sexual violence is not acceptable needs to get through to everyone, especially young men.

Over the next few weeks a video with this anti-violence message can be viewed on Facebook, YouTube, television and in movie theatres.

Dianna Graves, executive director of Sexual Assault Services of Saskatchewan, says such violence is a serious problem.

Wall says his government is looking at providing more financial support to women's shelters in the province.

"Saskatchewan's high rate of violence and abuse, including domestic and sexual violence, is unacceptable and has to stop,'' Wall said Thursday.

"All citizens, communities and government can play a role in ending such violence. I hope the ads help to cause us all to take action.''

(CKRM, The Canadian Press)

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