11/03/2015 03:29 EST | Updated 11/03/2015 03:59 EST

Decaf-Only Coffee Shop Opens In NYC, B.C. Founders Dubbed 'Weirdos'

A B.C.-based coffee company is the talk of the town in New York City for opening up a store that only serves decaf.

Swiss Water, based in Burnaby, uses "pure water" to filter caffeine out of its drinks, producing a chemical-free result that's said to taste the same as the precious caffeinated version.

It's a venture tailored to those who are out of their minds enjoy drinking coffee later in the day than relying on it for a quick boost, according to the company's website.

On Friday, Swiss Water opened its colourful pop-up shop in NYC's snazzy Soho neighbourhood.

Some Americans were weirded out by the idea.

The Gothamist also had a few words for the entrepreneurial "Canadian weirdos" who robbed them of the drink that makes "colleagues moderately tolerable" in the morning. (Sorry, eh.)

Meanwhile, others were quite pleased.

Jokes aside, the company said it had an "amazing opening day."

(Notice that they didn't say "opening morning." Coincidence? We think not.)

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