There was a time, at least when it came to music videos, that choreography outshone the song.
And since 2015 did not have many dance videos to choose from — minus "Hotling Bling" and Jason Derulo's "Want To Want Me" — Justin Bieber's latest videos are a breath of fresh air that we're more than happy to have on our screens.
The Canadian superstar, who has been on a marketing campaign for his new album "Purpose" since earlier this year, pulled a Beyonce and released 12 new videos for his new songs.
But instead of starring in all of them himself — and we all know Bieber is an excellent dancer — the music videos are all about showcasing different types of dance from hip hop to contemporary.
Bieber first released a video for "Sorry" in late October featuring dancers from The Ladies of ReQuest and The Royal Family Dance Crews from New Zealand. The dancers also appear in several of his new videos. Bieber has an appearance in "Mark My Words" and "Purpose."
Check out some of our favourite videos below and the full list on Bieber's VEVO account.
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