12/14/2015 08:09 EST | Updated 12/14/2016 05:12 EST

Petite Mort Fur's Roadkill Fashion Proves Controversial

The industry isn't sold on the idea.

Pam Paquin poses with an

BOSTON — A Massachusetts woman is fashioning furs out of roadkill and hoping to change an entire industry in the process.

Pamela Paquin is owner of Petite Mort Fur, a company she founded two years ago to make neck muffs, leg warmers, hats, purses and more from road kill. She prefers to call it "accidental fur."

Paquin hopes to offer the fur industry an alternative to wild fur trapping and large-scale fur farms.

Pam Paquin stitches a fur purse on her manual sewing machine, as her daughter works on her homework at the kitchen table, at their home in Central Massachusetts, Wednesday, Nov. 18, 2015.

But the industry isn't completely sold on the idea. Its trade group says North American furs are already ethically and environmentally responsible.

Animal rights groups also have mixed feelings about the idea. Some worry the products could only prolong the industry they've spent decades trying to defeat.

Paquin counters that activists are being short-sighted.