12/14/2015 12:25 EST | Updated 12/14/2015 12:59 EST

Jared Leto Announces His New Role With Gucci On Snapchat

And there's no sign of his pink hair.

In this day-and-age, with social media at the centre of our lives, how does one make an exciting announcement? With Snapchat, of course! And Gucci did just that when they revealed the new face of their fragrance, Gucci Guilty.

Academy Award winning actor and 30 Seconds To Mars front man, Jared Leto, is set to be the face of Gucci Guilty, following an announcement made on Snapchat last Friday. Working alongside the Italian fashion house's creative director, Alessandro Michele, Leto will star in an upcoming campaign which will in be shot in Venice.

The "My So-Called Life" star takes over the role from Chris Evans and James Franco, who were the previous faces of the fragrance. And this isn't the first time the 43-year-old has fronted a major fragrance campaign; he was previously the face of Hugo Boss' Red campaign in 2013.

And for all those concerned, according to Gucci's Snapchat, it looks like Jared has ditched his "Suicide Squad" pink hair for the gig.

Seriously, this guy can do no wrong!

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