The stars of "Pretty Little Liars" and "The Vampire Diaries" have been unveiled as the faces of a month-long global philanthropic advertising campaign powered by IPG Mediabrands.
Each Rafiki bracelet is handmade by more than 1,400 women in Kenya and helps raise money for water, healthcare, school supplies and healthy meals in communities in Kenya, India, Ecuador, Haiti, Sierra Leone, Tanzania, Nicaragua and rural China. The women are employed through Free The Children's sister organization, ME to WE, and employees take part in financial literacy and leadership training throughout the year, and are empowered to become leaders in their communities and provide for their children and families in ways they were not able to do before.
"I hope everyone joins me in supporting this campaign to help transform the lives of those who need it most. It's a powerful fashion statement when you wear your passion for changing the world," said Shay Mitchell. "I've had the opportunity to visit Free The Children's partner communities in Kenya and connect with the Maasai Mamas who make these beautiful Rafiki bracelets. Seeing the impact first hand is an experience I'll never forget."
Rafiki bracelets are available at we.org and select retail stores including Walgreens, PacSun and Nordstrom for $10. Each bracelet purchased comes with a unique code for consumers to trace the gift donated at trackyourimpact.com.
The campaign will run across five continents from December 26 through January 26, 2016.
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