(Relaxnews) - Rocker Courtney Love has joined forces with LA-based fashion label Nasty Gal to create a “killer collaboration, coming soon,” according to the brand.
The tie-up, a first for the retailer on this celebrity scale, was announced via Nasty Gal’s Instagram account, along with a shot from Love’s 1998 "Celebrity Skin" praising her as “one of the baddest bitches of all time.”
Nasty Gal quickly followed the first post with further related news, announcing a contest via its site and social media offering winners the chance to attend a launch party with Nasty Gal founder Sophia Amoruso and Love in Los Angeles on Jan. 13.
The collaboration has been touted as a perfect match for the vintage rocker and label, with both parties bringing attitude in spades, and marks a departure for Nasty Gal from its previous partnerships with brands such as For Love & Lemons and Lazy Oaf, Teva, Jeffrey Campbell, Line & Dot and OneTeaspoon and MAC Cosmetics.
By comparison, Love has experience in playing muse to fashion mavens such as Marc Jacobs and Hedi Slimane but has never participated in a brand creative collaboration on this level.
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