01/15/2016 11:44 EST | Updated 01/15/2016 11:59 EST

Kendall Jenner's 'Tribal Spirit' Mango Ad Accused Of Cultural Appropriation

Cultural appropriation strikes again.

Well, we saw this one coming.

On Wednesday, Mango announced model of the moment, Kendall Jenner, as the new face of "Tribal Spirit," a mini-campaign from the brand's spring 2016 collection. The earth-toned collection, "inspired by the African savanna," as described by WWD, includes "ethnic-inspired trends" like fringe, robe and tribal prints.

From the moment the Spanish high-street's campaign hit the Internet, it was subjected to controversy and accused of cultural appropriation with many asking why the brand would not appoint a African model to star in a campaign inspired by Africa.

Mango vice-president, Daniel López, tells WWD that Kendall "was the best model to embody this trend."

And Twitter was not happy about that:

Mango isn't the first fashion brand to be accused of cultural appropriation. Valentino's "Africa-inspired" fashion show for spring/summer 2016 came under fire when mostly white models walked down the runway donning cornrows. And Canadian design duo, DSquared2's fall/winter 2015 "DSquaw" collection caused outrage for being racially insensitive with their "misappropriate aboriginal designs."

Mango has yet to publicly address the issue.

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