01/26/2016 09:47 EST | Updated 01/27/2016 11:59 EST

Justin Bieber's Calvin Klein Ad Puts His Package Front And Centre

"I flaunt in #mycalvins."

What do you do in your Calvins?

If you ask Justin Bieber, he flaunts. His package. Front. And. Centre.

I flaunt in #mycalvins. Introducing the @CalvinKlein spring 2016 campaign

A photo posted by Justin Bieber (@justinbieber) on

The hitmaker behind "Sorry" is making no apologies for his appearance in Calvin Klein's spring 2016 ad campaign, which both he and the designer promoted on Instagram Tuesday.

And Bieber is hardly the only celebrity to feature in it.

A video posted to Calvin Klein's own Instagram shows famous faces including Kendall Jenner, Fetty Wap and Kendrick Lamar.

Each of them fills the blank space in the phrase, "I ____ in #mycalvins."

The brand had an equally provocative photo of Bieber to share on its own account.

Jenner also gave the campaign a push on social media.

I want to be with you in #mycalvins. My new Spring 2016 @calvinklein campaign... What do you do in yours?

A video posted by Kendall Jenner (@kendalljenner) on

One thing is certain: asking any of these people what they do their Calvins clearly isn't too personal a question.

For all the shots from the campaign, check out the gallery below!

Photo gallery Calvin Klein's Spring 2016 Global Ad Campaign See Gallery

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