Super Bowl ads are all about being bigger, more exciting, and yes, stranger than anyone expects — so we shouldn't have been surprised by Doritos' offering for Super Bowl 50. But we'll admit it, we were.
As you can see in the video above, one of Doritos' ads involves a woman's ultrasound, her husband opting to eat Doritos during said medical procedure, her outrage ... and ultimately, the baby's dramatic reaction. Terrifying.
This ad made us less inclined to eat Doritos, and more petrified of what exactly a baby can see from inside the womb.
The Rock, mind you, disagrees with us completely:
That Doritos baby ultrasound commercial could win best commercial of #SB50. 👏🏾😂— Dwayne Johnson (@TheRock) February 7, 2016
Doritos, in fact, had a number of ads on offer during the Super Bowl, each touting the brand's "For The Bold" slogan and part of their user-created "Crash The Super Bowl" marketing campaign. The winner gets one million dollars, and a pretty sweet addition to their portfolio.
The three runners-up are collected here:
And as a bonus, Doritos even got charitable with that last ad. If you're reading this before midnight on Feb. 7, 2016, and send out a tweet with the hashtags #Doritos, #RescueDogs and #Promo, you can help the brand raise money for American pet shelters.
Dogs in trench coats AND the chance to help out pets in shelters? It was no surprise it was the eventual winner of the big prize.
Doritos, you've almost made up for the leg-clenching you induced in that ultrasound spot.
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