02/17/2016 06:22 EST | Updated 02/17/2016 06:59 EST

Alberta Cinemagraphs Let You See The Province In A New Light


Travel Alberta has found a creative way to capture what it feels like to visit the province. And it is breathtaking.

The provincial government partnered with Critical Mass, a Calgary-based advertising agency, and Flixel, a tool that allows photographers to create "living photos" or cinemagraphs, for Alberta's latest tourism campaign.

Last year, a similar campaign won an Online Marketing Media and Advertising award for its innovative way of showcasing Alberta's landscapes.

This year, the team focused on Alberta experiences.

"This is the first time we've done 360 cinemagraphs," Phil Klassen, Travel Alberta's vice president of consumer marketing, told The Huffington Post Alberta.

An Alberta snowboarder, frozen in a 360 degree cinemagraph.

"When 360 cinemagraphs were relatively new, we thought it was a great opportunity to position some of Alberta's unique experiences — whether that be skiing, snowboarding or snowshoeing — in a new medium."

It really allows us to feature Alberta athletics staged in a climactic moment, frozen in time and space, and then overlay that with the natural wonderful landscapes we have to showcase Alberta."

The images show Albertans camping, snowshoeing, skiing and even enjoying a helicopter tour of the Rockies.

Take a look at some of the images from last year's Travel Alberta campaign below:

Crescent Falls, near Nordegg, Alta.

Northern Lights over Dinosaur Provincial Park.

Head Smashed In Buffalo Jump.

Crimson Lake Provincial Park.

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