We all know beauty bloggers love a good Instagram selfie, and recently, we've been seeing a lot of them posting photos of themselves with a covered mouth and lip-smacked hand.
But this isn't just your ordinary selfie. It's one with a cause.
Bystander Revolution has partnered up with Tarte Cosmetics to launch #KissAndMakeup, a campaign that is asking beauty influencers and lovers to put on their favourite lipstick, kiss their hand, hold the kiss stain over their lips and take a selfie, all to raise awareness about cyberbullying.
"Remember what yo mama taught ya, if you don't have anything nice to say then don't say it at all!!! Let's all #kissandmakeup," writes YouTube beauty vlogger Nicol Concilio on her #KissandMakeup selfie.
With over 3.2 million students being the victim of bullying each year, Tarte And Bystander Revolution are encouraging everyone to "flood Instagram with good vibes and compliments" and to stop being mean behind a screen.
"Cyber-bullying is all too common on social media. Eighty-eight per cent of teens witness cyberbullying every day. We want to use our social platforms to encourage our fans to spread positivity rather than judge someone's appearance, which is why this initiative is so important to us," says Tarte Cosmetics CEO and founder Maureen Kelly in a press release. "If we can make an impact through kind words and simple compliments, the Internet would be a much more beautiful place."
As more girls and boys take to Instagram to show off their crafted beauty looks, negative comments are becoming a normal occurrence on the social media platform . Even huge cosmetic companies and their models are being targeted, as we saw this week with MAC and the uproar of racist comments circulating on their page over one photo from NYFW in particular.
But with campaigns like #KissAndMakeup, we hope to see the beauty world take action and stand together against bullying online.
For more #KissAndMakeup selfies, see below!