This is one of the most powerful videos I have ever seen – showing how stereotypes hurt all of us and are passed from generation to generation. When little girls and boys play house they model their parents' behavior; this doesn’t just impact their childhood games, it shapes their long-term dreams.In this #SharetheLoad campaign, Ariel India, P&G, and BBDO Worldwide show how fathers and husbands can take small steps (like doing laundry) to create more equal homes. They won a #GlassLion at the 2015 Cannes Lions International Festival of Creativity for earlier work on this campaign. The real win is the way they are changing stereotypes and showing that a more equal world would be a better world for all of us. Dads, #ShareTheLoad and #LeanInTogether for equality. Thank you Andrew Robertson, Marc Pritchard, Sonali Dhawan,Vidya Murthy, Sharat Verma, Shailesh Jejurikar, Josy Paul, and Mohammed Ismail.Posted by Sheryl Sandberg on Wednesday, 24 February 2016
Hey, guys: share the load — and tell your kids, too.
Sheryl Sandberg is backing up that message to men by posting a powerful ad on Facebook that shows the harm stereotypes can have from generation to generation.
The ad, which was produced by laundry detergent company Ariel India, shows a woman doing all the housework while managing her career at the same time.
Her father is visiting — and he can't help but notice his daughter cooking dinner, washing clothes, and tidying up while her husband sits in front of the TV.
The father becomes despondent as he watches the scene unfold, because he can't help but feel he's seen this before.
He remembers watching his daughter play house as a child, pretending to make tea as a man did nothing.
The father writes her a letter, saying how sorry he is that he didn't give her a better model growing up. He never helped her own mother with household chores. And now he wants to make an effort.
"I am so proud, and I'm so sorry," he says. "Sorry that I never stopped you while you were playing house. I never told you that it's not your job alone ... but your husband's, too.
"But how could I say it, when I never helped your mom either."
Sandberg posted the video on Wednesday with the message, "This is one of the most powerful videos I have ever seen — showing how stereotypes hurt all of us and are passed from generation to generation."
And it's tough to disagree.
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