Total Beauty is feeling the #OscarsSoWhite heat for a careless red-carpet tweet.
The L.A.-based business made itself a target for mockery after it tweeted a photo Sunday night of Whoopi Goldberg at the 2016 Oscars that mistook her for Oprah Winfrey.
UPDATE: 11:15 p.m. ET -- Total Beauty apologized for the tweet.
The initial tweet was deleted. But the resulting reaction was not.
The tweet came amid the current Oscars controversy that arose when not a single person of colour was nominated for an acting award.
If people can't tell Whoopi Goldberg and Oprah apart, it's clear there's a major problem.
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