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Beyoncé Rules The Day With Ivy Park Athleisure-Wear Launch And Two ELLE Covers

The Beyhive is buzzing about her new athleisure line, Ivy Park. And that's not all ...

Every morning, we mere mortals wait for our queen (Beyoncé, duh) to bless us with her rare presence. Some days pass without a word from the woman who calls herself Sasha Fierce ...

And other days are full of surprises. Like today.

It began with the drop of Ivy Park, Knowles' performance-wear (a.k.a athleisure) line on Thursday morning. Merging "fashion-led design with technical innovation," the collection includes "modern essentials for both on and off the field." According to ELLE U.K., the collection includes 200 pieces of sportswear, "from clothing and footwear to accessories," that can be worn for dance, fitness and sports.

Introducing IVY PARK a new activewear brand for women. #IVYPARK

A photo posted by IVY PARK (@weareivypark) on

The surprise launch was accompanied by a campaign video called "Where is your park?" shot at Parkwood Park in Houston that gave us all the feels. The 34-year-old superstar explains the inspiration behind the brand in the vid:

“I would wake up in the morning and my dad would come knock on my door and tell me it’s time to go running. I remember wanting to stop but I would push myself to keep going. He taught me discipline, and I would think about my dreams. I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero. I would look at the beauty around me, the sunshine through the trees. I would keep breathing. There are things I’m still afraid of. When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am.

Where’s your park?”


A photo posted by Beyoncé (@beyonce) on

Now, the drop of this hot new line is not a total surprise. The venture was first announced back in October and revealed B had teamed up with Arcadia group boss, Sir Philip Green, to establish the brand that is set to debut on, and come April 14th.

And just when we thought things couldn't get better ... they did.

ELLE U.S. revealed their May cover Thursday afternoon, with the "Formation" songstress front and centre in perfect curls and nude makeup. Then, ELLE U.K. released a second Bey May cover. For the British edition of the glossy, the mother-of-one flaunts a tied-back 'do and bold brow. Both mags feature garments from Ivy Park.

A photo posted by Beyoncé (@beyonce) on

A photo posted by Beyoncé (@beyonce) on

ELLE U.S. has scored an exclusive interview with Bey where she discusses "freedom, feminism, how her new fashion line, Ivy Park, helps women love their bodies, and more." A sneak peek of the May cover story and photos are coming on Monday.

We wait with baited breath, queen.

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