TORONTO — Rogers Media is taking a big swing at the streaming game.
On Friday, the Toronto Blue Jays broadcaster will launch Sportsnet Now, a direct-to-consumers live streaming service.
Canadians will no longer have to subscribe to a cable package to watch all the content available on the six Sportsnet television channels.
For $24.99 a month, viewers can stream all Sportsnet content online, on tablets or other mobile devices.
The move is similar to HBO Now in the U.S, which costs American subscribers US$14.99 a month.
There will be no contract for Sportsnet Now as well as a seven-day trial period.
Sportsnet Now will be included at no extra charge with any Sportsnet cable or satellite subscription.