03/31/2016 11:58 EDT | Updated 04/01/2017 05:12 EDT

Rogers' Sportsnet Now Will Stream Live Events Starting Friday

All of Sportsnet's content will be available to stream for $24.99.


TORONTO — Rogers Media is taking a big swing at the streaming game.

On Friday, the Toronto Blue Jays broadcaster will launch Sportsnet Now, a direct-to-consumers live streaming service.

Canadians will no longer have to subscribe to a cable package to watch all the content available on the six Sportsnet television channels.

For $24.99 a month, viewers can stream all Sportsnet content online, on tablets or other mobile devices.

The move is similar to HBO Now in the U.S, which costs American subscribers US$14.99 a month.

There will be no contract for Sportsnet Now as well as a seven-day trial period.

Sportsnet Now will be included at no extra charge with any Sportsnet cable or satellite subscription.