04/08/2016 11:14 EDT | Updated 04/08/2016 12:59 EDT

Caitlyn Jenner Stuns In New MAC Campaign That Will Support Transgender Community

And 100 per cent of the proceeds go to MAC's Aids Fund Transgender Initiative.

Back in February, MAC Cosmetics announced Caityln Jenner would be releasing a lipstick with the brand. And now it's here.

Named "Finally Free," the rose-hued lipstick was crafted with a great cause in mind. MAC will donate 100 per cent of the proceeds from the lippie towards the MAC Aids Fund Transgender Initiative, which supports transgender communities.

In the glam campaign photos, Cait looks sultry in a black bustier. She dons golden eyeshadow and tousled curls as she applies the new $17 lipstick in the mirror.

"Finally Free Lipstick is here!@maccosmetics 100% of sales go to Trans programs :) #maccaitlynjenner #finallyfree #transisbeautiful," Jenner penned on Instagram.

Over on their Instagram page, MAC wrote, "@CaitlynJenner fearlessly shared her transition with the world, and now her new M·A·C Lipstick, Finally Free… is finally here! 100% of the selling price goes to the M·A·C AIDS Fund Transgender Initiative, to further its work in support of transgender communities."

As noted by E Online, the 66-year-old Olympian, who was named the new face of H&M Sport last month, revealed the name of her signature shade "Finally Free" was a simple choice.

"I wanted a name that I use and which represents the community. This is who I am: Finally Free," she said. "It's just so simple. No more secrets. I'm free. I woke up the other morning, and I was just happy. Getting dressed, going out, I'm accepted in the world; people are nice. Life is good. I'm Finally Free."

As for the colour, Jenner wanted something she could always wear and feel comfortable in.

Read my lips...Guess what comes out tomorrow! #finallyfree #seriouslyiweariteveryday @MACcosmetics #maccaitlynjenner

A photo posted by Caitlyn Jenner (@caitlynjenner) on

"I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick," she said. "I like a little colour on my lips, not a lot during the day. And this rosy nude is the colour I've gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money."

Watch out, Kylie! It looks like there's another lipstick extraordinaire in the family!

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