The song also referenced lesbians, promiscuous women and included vulgar sexual references. Protest organizer Sadie-Phoenix Lavoie said she was shocked and hurt when she first saw the videos. “I was really disgusted,” Lavoie said. “Is this how they see women in our city? Is this how they see people in the North End? I live in the North End, I don’t reflect on myself that way." The other video, a parody of the John Denver song "Thank God I'm a Country Boy," mocked "North End boys" and the crime and poverty in the area.
“Is this how they see women in our city?"
Lavoie said the protest is an effort to show Winnipeggers there are people in the city who will stand up and tackle issues facing the community. Winnipeg has spent the last year trying to address race relations after Maclean's magazine dubbed it the most racist city in Canada. Indigenous activist Leslie Spillett said the videos only serve to deepen the divide between aboriginal and non-aboriginal people. "You can improve your ratings by doing things that build up the community and not tear it down," she said. (CTV Winnipeg)
"You can improve your ratings by doing things that build up the community and not tear it down."