04/15/2016 04:51 EDT | Updated 04/16/2016 08:30 EDT

KFC's 'Hot And Spicy' Ad Is NSFW, And Too Much For Social Media

What would the colonel say?

KFC was roasted extra crispy on Thursday after it tweeted an NSFW photo in an effort to promote a "hot and spicy" offering.

The fast food chain's Australian division posted the following image to its Twitter account.

It showed a woman reaching in the area of a man's genitals, though what's happening has been blurred out:

Backlash followed swiftly. Some made a joke out of it.

Others didn't see anything funny about the ad.

KFC Australia eventually took the ad down and posted this apology.

What would Colonel Sanders think?

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