After releasing her latest album, "Lemonade," last month, Beyoncé's latest endeavor is investing in a range of watermelon juice drinks reports Eater.
The line of cold-pressed watermelon juices, called WTRMLN WTR, could be the next beverage trend according to the food website, replacing coconut water as the drink of the moment.
Beyoncé's backing could also help push the trend for the fruit drink.
Commenting on her surprising move in a press release, the singer stated, "I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers, and the health of people and our planet."
WTRMLN WTR is currently available at retailers across the US including Whole Foods and Costco, as well as online at Amazon.
Also on HuffPost
