A clever new invention is changing the way blind children learn and play.
Braille Bricks is a set of 26 Lego-style blocks that represent each letter of the alphabet. The toy was made for children who are blind or visually impaired so that they can be included at playtime and learn while having fun. Not only can kids build structures with the blocks, but they can also form words.
Watch the ad above to see how Braille Bricks is changing the lives of kids with blindness.
Brazil-based non-profit Dorina Nowill Foundation for the Blind and the Lew'Lara\TBWA ad agency worked together to create this new toy for kids. So far, the organization has only made 300 sets, but they are working to make them available worldwide.
In an effort to make this happen, Dorina Nowill Foundation has released their toy designs under a Creative Commons license. This means that the design is free for anyone to use, share or adapt. The non-profit is hoping the designs will be picked up by a manufacturer.
“Our idea is to find a global toy company with the potential to produce it in a global scale to help blind kids around the world,” said Ricardo Barros, of Lew'Lara\TBWA ad agency.
While these Braille Bricks seem like a natural evolution from Lego, the Danish company has never adapted its designs, despite launching an initiative to support visually impaired kids in the past.
Now that Braille Bricks are here, the public has been sharing the new invention on social media with the hashtag #BrailleBricksForAll. Many are praising the clever idea in hopes Lego will take notice.
Let’s hope Lego catches on real soon.
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