The Alberta Liquor and Gaming Commission has eliminated the 8 p.m. limit on 'happy hours,' allowing liquor establishments to offer reduced drink prices any time during operating hours.
The prices charged by bars and restaurants will still need to follow minimum drink pricing guidelines, states a news release issued Friday.
"The new policy responds to industry's needs and is better aligned with our social responsibility mandate," said Bill Robinson, AGLC president and CEO, in the release.
While the time limit has been lifted on 'happy hours', two other policies remain in place: minimum drink prices for liquor consumed on premises and a limit on the number of drinks a person can order or possess after 1 a.m.
The change allows businesses to run their drink specials according to their individual needs.
The Alberta Safer Bars Council, a policy advisory group which includes representatives from the liquor industry, owners and police, supports the change, the release states.