08/02/2016 11:55 EDT

Gap Kids Ad Pisses Parents Right Off

"What kind of message is this sending to our girls (and boys for that matter)?"

A new Gap Kids ad from the U.K. has been deemed “sexist” by social media users for labelling girls as social butterflies and boys as scholars. Watch the video above to hear the public’s reactions to the clothing company’s latest campaign.

The backlash against Gap Kids comes just months after the company stirred controversy with its GapKids X ED campaign to promote its newest line of athletic kids' wear. Twitter users felt the ad was “racist” after a promotional image showed the only black girl in the ad being used as an armrest.

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