08/16/2016 11:14 EDT

Black Olives Matter Merchandise Sold By New Mexico Restaurant

Paisano's in New Mexico made headlines after they put the phrase on a billboard.

ALBUQUERQUE, N.M. — An Italian restaurant in New Mexico is drawing criticism on social media for making merchandise with a slogan mimicking the Black Lives Matter movement.

News station KOAT-TV in Albuquerque reports that Paisano's in Albuquerque is selling "black olives matter'' shirts and hats after making national headlines for putting the phrase on a sign outside the restaurant.

Owner Rick Camuglia says he emblazoned the phrase on the restaurant's main sign to sell a new recipe: a tuna dish with black olive tapenade.

A "Black Olives Matter" T-shirt is for sale on the Paisano's website.

Camuglia posted pictures of the dish and the sign on Facebook, drawing complaints he was being insensitive and trivializing a movement aimed at trying to stop police shootings of black residents.

Camuglia says he's not trying to stir racial tensions and was only trying to sell food.

You can hear more about the story in the video above.

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