Am Aurora Cannabis Inc. booth set up at the Marijuana Business Conference and Expo in Las Vegas in November 2015. (Photo: Facebook)"The fact is that people live on their phones and tablets. They use them to shop for everything from consumer products and health products to medicine. It is an acknowledgment of the reality of how people operate today." Battley said the app allows patients registered with Aurora to access their own files and select the type of medical marijuana they want to buy. The app lists different strains of pot such as "Blue Dream Ambition" or "LSD Baker" and shows their THC and other medicinal content. There's also a picture, a product description and the price per gram.
A simple click on the "add-to-cart" button and customers are ready to check out just as if they were ordering a consumer product from any other online store. Same-day delivery is available in parts of Alberta and there is free delivery for orders of five grams or more. "It is all about customer service," Battley said. "It should be fast, it should be easy and it should be convenient." Aurora Cannabis is one of 35 producers that has been licensed by Health Canada to produce medical marijuana. Cannabis Canada Association, the regulated industry's trade organization, estimates that between 80,000 and 90,000 people in the country have prescriptions for medical pot, and the number is increasing every month. Aurora, which has 7,700 registered patients, announced plans last month to expand its operation in Mountain View County north of Calgary to keep up with demand.
“"It should be fast, it should be easy and it should be convenient.”
Health Canada OK with app
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