09/19/2016 04:21 EDT | Updated 09/19/2016 04:21 EDT

Alberta 'I Believe You' Campaign Supports Sexual Assault Survivors

Bill Graveland/CP

CALGARY — A public awareness campaign is underway to encourage sexual assault victims to share their experiences with friends, counsellors and police.

The "I believe you" campaign involves post-secondary institutions, students, military leaders and those who deal with sexual assault cases.

Danielle Aubry, from the Calgary Communities Against Sexual Assault, says the program is aimed at sending a collective shout-out to survivors of sexual assault.

Watch one of the campaign's videos. Story continues below:

She says sexual assault survivors who get a compassionate response when they tell are more likely to get help and seek justice.

Advocates say 97 per cent of sexual assaults are never reported.

For the first time, the Canadian Forces is a campaign sponsors after launching its own program, Operation Valour, to end sexual assault and harassment in the military last year.

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