Kim Kardashian West is using her fame to call attention to the historic mass killing of her fellow Armenians.
A blog penned by the reality TV star that slams deniers of the Armenian genocide was re-printed as part of a full-page ad in Friday's New York Times.
The campaign was paid for by the Armenian Educational Foundation, a non-profit group that offers financial assistance to Armenian students around the world.
In 1915, over 1.5 million Armenians were killed by the Ottoman government and the Ottoman Empire's successor state, Turkey. That country has repeatedly denied that "genocide" is an accurate term to describe what happened.
The blog originally appeared on Kardashian West's website, in response to a Wall Street Journal ad that ran earlier this year.
She called the newspaper "morally irresponsible" for "spreading lies" because it published an ad from Fact Check Armenia, which called for the "truth" about the atrocities.
The group refutes the claim that the 1915 events constituted a genocide, and blames Armenians for harming Turkish people.
In her blog, Kardashian West wrote: "Lies make good headlines, good headlines make great covers, great covers sell magazines.
She noted that she and her family are no strangers to brushing off false media reports. "But when I heard about this full-page ad that ran in the Wall Street Journal denying the Armenian genocide, I couldn’t just brush it off."
She said the newspaper's decision to run the ad from Fact Check Armenia was "reckless, upsetting, and dangerous."
Kim Kardashian (L) and her sister Khloe (3rdL) visit the genocide memorial, which commemorates the 1915 mass killing of Armenians in the Ottoman Empire, in Yerevan on April 10, 2015. (Photo: AFP/Getty Images)
Kardashian West's great-grandparents moved to the United States shortly before the 1915 genocide.
Last year, Kim also wrote a piece in TIME calling on U.S. President Barack Obama to refer to the massacre as a genocide.
Canada's government affirmed the Armenian genocide last year.
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