Show off that beautiful body!
Retail giant Lane Bryant just released their fall 2016 #ThisBody campaign commercial, featuring Sports Illustrated Swimsuit cover girl Ashley Graham, Academy Award-nominee Gabourey Sidibe, "Orange is the New Black" actress Danielle Brooks and models Candice Huffine and Alessandra Garcia-Lorida, and it's totally FIERCE.
The black-and-white ad sees the gorgeous ladies stripping down to their undies and bras to "flip the script on social media shamers." Reading actual hater comments posted online, the powerful beauties fight back with confidence, proving that their bodies are "made to shine."
"No one should be comfortable at a size 14," Brooks reads in a black body suit. "Well I sure the hell am!"
"'Do you see those rolls?'" Huffine reads. "Welcome to the bakery, honey."
"'You ruined Sports Illustrated,'" Graham says. "Well, the way I see it — I made it better forever."
"'How did you get through the door?'" Sidibe recites, before demonstrating how she struts through said door.
Lane Bryant's campaign "tackles negativity head-on by exposing the undesirable conversations happening every day on social media," especially towards the female body, but it also shines a spotlight on positive and supportive response that come from women being able to express themselves.
"With the launch of this campaign, Lane Bryant intends to spotlight what it means to unapologetically celebrate themselves in spite of any adverse feelings or feedback," Brian Beitler, Lane Bryant CMO, said in a press release.
All we have to say to all the women in this commercial?
"Slay sista slay."
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